When coming up with my personal brand, Mars & Co., I wanted it to originally be my last name abbreviated: Mar & Co. However, it didn’t flow well on the screen or even when you said it. Deciding to run with the space theme was ultimately a non-brainer, as space has always interested me. Now, with my official brand identity, you’ll find a portfolio showcasing my diverse design expertise, including branding, web design, print materials, and custom illustrations. My identity offers thoughtful, professional, and visually impactful solutions.
Who Am I?
Hello! I’m Abby Marino, a graphic designer based in Coventry, RI, and the founder of Mars & Co. With experience in both freelance painting and digital artwork, I’m passionate about helping businesses elevate their brand identity through visually impactful and functional designs. Mars & Co. works with clients locally and globally, providing tailored, professional solutions that bring each client’s vision to life. My creative approach combines technical expertise and attention to detail, ensuring every project communicates a brand’s message effectively.
Logo Process / Sketches
Line Art – B&W
Original Coloring
Final Logo
Challenges
Coming up with a correct color pallet was one of my biggest struggles while making this logo. At first, I wanted to try and stick with the orange-red tone of the actual planet Mars. I was happy with the colors I came up with, until my Professor told me it looked like a cheeseburger. So, for my plan B I decided to go with a pink and purple theme after deciding to ditch the realism. From the beginning, I had already decided on the style of the logo I was looking for. After combining that with my final color pallet, the logo was complete.
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